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South Bend Convention District Ad
	The South Bend Convention District wanted to demonstrate its ability to plan and manage outstanding events for companies located throughout the Great Lakes region. To do so, it needed an ad that stood apart from other advertisements in regional convention magazines. This ad was created to provide information about the amenities offered by the district as a whole, and by the Century Center, the area's largest conference center.
Logistick, Inc. Product Brochure
	Logistick manufactures products to secure freight during the shipping process. In 2001, the company needed a brochure that would speak to its key audience: large retailers throughout the United States. This brochure served as a condensed technical manual, and spoke to the strength and durability of the Logistick products. The excerpt shown here describes use of the "Super Strap."
Whirlpool Corporation Personal Valet Product Launch Kit
	When Whirlpool was ready to launch its new "Personal Valet clothes vitalizing system," the company needed a marketing kit to help its dealers advertise this revolutionary product to other businesses. I wrote many of the pieces contained in the kit, including sales letters, ad templates and more. Three versions were developed for each piece in the kit: one targeted to those in the business of customer service one targeted to those in the construction industry, and one targeted to professional offices where employees need to have a neat appearance at all times Letters addressing each of these audiences are shown here.
Whirlpool Corporation Personal Valet Product Launch Kit
	A sample ad from the Personal Valet Launch Kit is shown here.

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